10 Fast Facts About Smith’s Cheese Moments

1. ‘Cheese Moments’ were a British snack product made by Walkers, under the brand name, `Smith’s'. Frank Smith established the Smith’s brand in 1920 and they soon became a household name. 

2. They were part of the luxury small-bagged Savoury Selection Range, which also included: Bacon Flavour Fries and Scampi & Lemon Flavour Fries.

3. Unlike Bacon Flavour Fries and Scampi & Lemon Flavour Fries; Cheese Moments contain real cheese filling inside the wheat exterior. As the other two products do not contain real bacon or real scampi, they instead use the word flavour – and the reason why Cheese Moments do not.

4. This product’s description reads: “Cereal snack with cheese-flavoured centres”.

5. Although the packs appear small, they each weigh 28g, a similar weight to many of the current crisp brands’ products.      

6. While traditionally a pub snack, during the 1990s, they were also available to buy in larger packets and sold in popular supermarkets.

7. When introduced in the 1980s, along with Scampi & Lemon Flavoured Fries, they were initially sold for 20p in the South-West, as a test market.

8. Many of these packs were bought up by resellers, who then sold them on to pubs and clubs in the North-West, who were then selling them to consumers at 25p per packet.

9. Through weight, Cheese Moments are the dominant product of the three, with their weight per pack at 28g; Scampi & Lemon Flavour Fries are just under, at 27g per pack, and Bacon Flavour Fries are at just 24g per pack. 

10. Cheese Moments have been discontinued, allegedly due to their lack of popularity; though they are generally well-loved by the nation. Walkers have teased that they have not been discontinued, but have just simply been ‘shelved’ for a while, and could see a return in the future…

Also in video format: https://www.youtube.com/watch?v=Hh_rSpmHJR4  

References:

1. (Amazon, 2020). Retrieved 29 April 2020, from https://www.amazon.co.uk/Smiths-Cheese-Moments-Card-24/dp/B003S3RJLO 

2. Clarinda. (2015). Retrieved 29 April 2020, from https://www.youtube.com/watch?v=rq5F7qNILBc 

3. Hamish Pringle. Brand Immortality: How Brands Can Live Long and Prosper. Kogan Page Publishers. p. 78. 

Publisher's notes: 

This was a quick little something that I slapped together a couple of years ago. I have made it my first publish, as it is the only thing knocking around on my laptop that is publishable. From now on, I will be able to focus on creating ACTUAL content, where hours and effort will be put into it, unlike this post which took around five minutes. Thank you, and happy reading!